I have written before about the importance of applied behavior analysis to basic researchers. That relationship is, however, reciprocal; it is also critical for practitioners to understand and even to participate in basic research. Although applied problems are rarely the same as those investigated in the laboratory, practitioners who understand…

This paper argues that behavior analysis is not technological to a fault, but rather has a faulty technology by being incomplete. The paper examines reinforcers and punishers that result from the outcomes of either (1) striving for better experimental control, or (2) inventing theories to explain why current control is imperfect. (JDD)

To the extent that applied behavior analysis represents a scientific and practical approach to the study of behavior, its technological character is essential. The most serious problem evident in the field is not that the research being done is too technical but that more good research of all types is needed. (JDD)

The claim that applied behavior analysis is overly technological is refuted, arguing that instead there is a lack of understanding of how technologies proficiently evolve. The solution lies in integrating basic and applied research sectors and coordinating efforts toward specific goals that are defined and valued by the culture. (JDD)

The field of applied behavior analysis is not overly technological but emphasizes technology in some areas, such as research procedures, and not others, such as adoption of intervention programs. Efforts are often focused on program implementation, with little attention to the preparation needed to implement or to leave an effective program in…

This article challenges applied behavior analysts to use their knowledge of consumer behavior and effective educational strategies to provide consumers with useful information, thereby enabling them to make informed decisions. This will decrease the misconceptions that many consumers have about behavior analysis, thus improving the social validity…

The promise of behavioral community research remains vibrant today, but behavior analysts are reminded that there are differences among advocacy, application, and research; there are many forms of research; knowledge alone is often insufficient to foster long-term change; and the complex environments of most community work involve multiple and…

This paper expresses concerns about implementing the behavior analysis values for community intervention expressed by Stephen Fawcett in EC 602 711. Concerns include inclusion of participants in selecting research goals, methods, and outcome measures; research impact on public policy; tension between research requirements and research settings;…