Reasons for the failure to adopt behavior-analytic teaching strategies include the perception that behavior analysis is coercive and controlling, difficulties in implementation, university factors, and marketing problems. The goal of dissemination of these strategies could be met through creating motivational conditions and devising marketing…

This paper examines aspects of the traditional implementation of behavior analysis that are counterproductive to teacher use and identifies practices that promote greater teacher use, including entering the system and working with school personnel, developing classroomwide applications rather than single-student interventions, and sustaining…