This essay presents a deconstruction of the phrase "technological to a fault" as it relates to applied behavior analysis. The essay discusses the imbalance between analysis as demonstration and analysis as discovery, offers a consequence and a cause, and examines the relationship of discovery and demonstration to behavior-analytic…

This paper argues that behavior analysis is not technological to a fault, but rather has a faulty technology by being incomplete. The paper examines reinforcers and punishers that result from the outcomes of either (1) striving for better experimental control, or (2) inventing theories to explain why current control is imperfect. (JDD)

Technological talk in the field of applied behavior analysis creates distance between researchers and behavior analysis consumers. The field should focus on properly analyzing the needs of potential consumers, adapting technology to serve those needs, and packaging and marketing products in such a way that they are readily accepted and easily…

Practitioners of applied behavior analysis need to create a model for developing and evaluating behavioral technology consistent with the approach of other natural sciences. The model should focus on developing an experimental literature that is comprehensive in both its attempt to understand target behaviors and its search for the how and why of…

Emphasis on technological precision and methodological sophistication in the field of applied behavior analysis has brought about a deemphasis of theoretical and philosophical concerns. For theoretical development of the field to move ahead, applied behavior analysts must develop the principles needed to describe ways of predicting and controlling…

There should not be an intentional reduction of the technological focus in applied behavior analysis research to expand the theoretical focus. The manner in which applied behavior analysis has beneficially affected the field of developmental disabilities services demonstrates how technologically related research plays a necessary role. (JDD)

This article summarizes procedures used in translating technical jargon in the field of behavior therapy to plain English. It lists phrases translated from applied behavior analysis to public education, presents acronyms useful in remembering sequences of steps, and describes two tests to help in decision making in behavior analysis applications.…

To the extent that applied behavior analysis represents a scientific and practical approach to the study of behavior, its technological character is essential. The most serious problem evident in the field is not that the research being done is too technical but that more good research of all types is needed. (JDD)

The claim that applied behavior analysis is overly technological is refuted, arguing that instead there is a lack of understanding of how technologies proficiently evolve. The solution lies in integrating basic and applied research sectors and coordinating efforts toward specific goals that are defined and valued by the culture. (JDD)

The field of applied behavior analysis is not overly technological but emphasizes technology in some areas, such as research procedures, and not others, such as adoption of intervention programs. Efforts are often focused on program implementation, with little attention to the preparation needed to implement or to leave an effective program in…