The matching law was used to analyze whether the proportion of shots taken from two- or three-point range would match the proportional reinforcement rates produced by those shots when the reinforcement rate of three-point shooting was changed. Rule changes in 1994 and 1997 altered the distance of the three-point line in the National Basketball Association, which created a quasiexperimental reversal design, thereby naturally changing three-point reinforcement rates. The present data partially confirmed predictions made by the matching law, in that increases in the relative rate of three-point shots attempted corresponded to increases in the relative rate of three-point shots made. (Contains 1 table, 1 figure and 1 footnote.)