Analyzed inducements offered in brochures advertising the volunteer army. Found that (1) the appeals focused on education benefits, military/civilian job training, and economic incentives and (2) few appeals featured the intrinsic satisfactions of military service. Considers the implications in terms of recruitment and retention problems. (PD)

Argues that several areas of rhetorical criticism on political speeches need reassessment. These include rhetorical biography, the speaker's purpose, issue analysis, organization or identifying patterns of construction within a speech, and style. (JMF)