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Expanding Demand for Online Higher Education: Surveying Prospective Students
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Garrett, Richard – Journal of Asynchronous Learning Networks, 2007
The Eduventures survey examined next-generation demand for online postsecondary education, assessing online experience, delivery mode and marketing channels preferences, and perceptions of price, quality and location, identifying key takeaways in each area.
Descriptors: Higher Education, National Surveys, Marketing, Educational Trends