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Journal of Biocommunication1
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Herskovitz, Antol H. – Journal of Biocommunication, 1979
Suggests that (1) research has not produced an algorithm for the selection of media formats, (2) more research is required on the effects of present technology, and (3) production decisions are influenced by many considerations. (Author/CMV)
Descriptors: Cost Effectiveness, Decision Making, Intermode Differences, Media Research