The Safe, Cheap and Known: A Content Analysis of the First (1974) PBS Program Cooperative.

Reeves, Michael G.; Hoffer, Tom W.

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Peer reviewed

ERIC Number: EJ160754

Record Type: Journal

Publication Date: 1976

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The Safe, Cheap and Known: A Content Analysis of the First (1974) PBS Program Cooperative

Reeves, Michael G.; Hoffer, Tom W.

Journal of Broadcasting, 20, 4, 549-65, F 76

The authors contend that innovative, controversial, minority interest programs were not chosen by the PBS Program Cooperative when placed up against "the safe, cheap and the known" programs. (BD)

Descriptors: Content Analysis, Decision Making, Programing (Broadcast), Public Television

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