The Impact of Cable Television Services on the Use of Competing Media.

Kaplan, Stuart J.

Notes FAQ Contact Us

Back to results

Peer reviewed

ERIC Number: EJ183845

Record Type: CIJE

Publication Date: 1978

Pages: N/A

Abstractor: N/A

ISBN: N/A

ISSN: N/A

EISSN: N/A

Available Date: N/A

The Impact of Cable Television Services on the Use of Competing Media

Kaplan, Stuart J.

Journal of Broadcasting, 22, 2, 155-65, Spr 78

This study suggests that cable television services currently available on high capacity cable systems receive frequent use and have considerable impact on the subscriber's use of competing media. (Author/STS)

Descriptors: Cable Television, Commercial Television, Television Viewing, Use Studies

Publication Type: N/A

Education Level: N/A

Audience: N/A

Language: N/A

Sponsor: N/A

Authoring Institution: N/A

Grant or Contract Numbers: N/A

Author Affiliations: N/A