The Relative Appeal to Children of Adult versus Children's Television Programming.

Webster, James G.; Coscarelli, William C.

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Peer reviewed

ERIC Number: EJ216473

Record Type: CIJE

Publication Date: 1979

Pages: N/A

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The Relative Appeal to Children of Adult versus Children's Television Programming.

Webster, James G.; Coscarelli, William C.

Journal of Broadcasting, v23 n4 p437-51 Fall 1979

Describes research undertaken to determine third- and fifth-grade children's television viewing preferences in a choice of adult or children's television shows. Two studies were carried out: (1) distribution of a forced choice questionnaire, and (2) showing of an edited videotape introduction to shows listed in the questionnaire. (SW)

Descriptors: Childrens Television, Commercial Television, Interest Research, Television Research, Television Viewing

Publication Type: Journal Articles; Reports - Research

Education Level: N/A

Audience: N/A

Language: English

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Authoring Institution: N/A

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