Uses of Television and Consumer Life Styles: A Multivariate Analysis.

Eastman, Susan Tyler

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Peer reviewed

ERIC Number: EJ216475

Record Type: CIJE

Publication Date: 1979

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Uses of Television and Consumer Life Styles: A Multivariate Analysis.

Eastman, Susan Tyler

Journal of Broadcasting, v23 n4 p491-500 Fall 1979

Questionnaires distributed to adults in a midwestern city provide the data for this analysis of television viewing purposes and life-styles. The 12 viewing uses identified were factor analyzed separately from the 14 life-styles, and canonical correlation analysis was used to determine relationships between the two factors. (SW)

Descriptors: Commercial Television, Life Style, Questionnaires, Statistical Analysis, Statistical Data, Television Research, Television Surveys, Television Viewing

Publication Type: Journal Articles; Reports - Research

Education Level: N/A

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Language: English

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