Children's Understanding of Nutritional Information Presented in Breakfast Cereal Commercials.

Palmer, Edward L.; McDowell, Cynthia N.

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Peer reviewed

ERIC Number: EJ252552

Record Type: CIJE

Publication Date: 1981

Pages: N/A

Abstractor: N/A

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Children's Understanding of Nutritional Information Presented in Breakfast Cereal Commercials.

Palmer, Edward L.; McDowell, Cynthia N.

Journal of Broadcasting, v25 n3 p295-301 Sum 1981

This study of children's understanding of commercial audio and video network techniques which are designed to communicate the balanced breakfast concept indicates that children show a general lack of concept understanding. Thirteen references are cited. (Author/MER)

Descriptors: Breakfast Programs, Broadcast Television, Childhood Attitudes, Childrens Television, Concept Formation, Nutrition, Programing (Broadcast), Television Commercials, Television Research, Television Viewing

Publication Type: Journal Articles; Reports - Research

Education Level: N/A

Audience: N/A

Language: English

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