Suggests that readability formulas are methodologically flawed and inappropriate measures of the readability of materials written for adults. Argues that the cloze procedure is preferable because it assesses the readability of material by its intended audience. Notes that possible users of the cloze procedure include school systems, government…

Surveys recent trends in the area of clear writing. Discusses the problem of incomprehensible language in functional writing (forms and documents). Considers solutions, particularly those developed by the Document Design Center. (PD)

Doubts the ability of formulas to predict readability and questions their use as aids in writing readable prose. Points out that formulas also hamper the teaching of business writing because they emphasize written products instead of the writing process. (PD)