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Peer reviewedTargowski, Andrew S.; Bowman, Joel P. – Journal of Business Communication, 1988
Presents the Targowski/Bowman model of the communication process, which introduces a new paradigm that isolates the various components for individual measurement and analysis, places these components into a unified whole, and places communication and its business component into a larger cultural context. (MM)
Descriptors: Business Communication, Cognitive Processes, Communication Research, Epistemology
