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Funkhouser, R. Gay – Journal of Business Communication, 1983
Proposes that documents such as contracts, policies, etc. can be evaluated adequately only by analyzing how they are used by consumers and then designing a testing approach that reflects their usability rather than their readability, difficulty, etc. Tested versions of a loan contract to compare differences among evaluation procedures. (PD)
Descriptors: Business Communication, Consumer Economics, Contracts, Evaluation Methods