Corporate Communications of Advocacy: Practical Perspectives and Procedures.

Bateman, David N.

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Peer reviewed

ERIC Number: EJ134413

Record Type: Journal

Publication Date: 1975

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Corporate Communications of Advocacy: Practical Perspectives and Procedures

Bateman, David N.

Journal of Business Communication, 13, 1, 3-12, F 75

Examines the stance of the corporation as advocate and communicator of information of concern to its employees and publics and presents guidelines for organizations that are considering implementing advocacy communications. (MH)

Descriptors: Business Communication, Guidelines, Human Relations, Information Dissemination, Organizational Communication, Publications

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