Writing for Multiple Audiences: An Examination of Audience Concerns in a Hospitality Consulting Firm.

Huettman, Elizabeth

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Peer reviewed

ERIC Number: EJ553645

Record Type: CIJE

Publication Date: 1996

Pages: N/A

Abstractor: N/A

ISBN: N/A

ISSN: ISSN-0021-9436

EISSN: N/A

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Writing for Multiple Audiences: An Examination of Audience Concerns in a Hospitality Consulting Firm.

Huettman, Elizabeth

Journal of Business Communication, v33 n3 p257-73 Jul 1996

Presents a 30-month case study of how one business writer made decisions concerning audience. Suggests that audience theory does not adequately describe the cognitive and social decisions writers make in real-world professional contexts, with intrinsic internal factors such as writer's creditability, financial rewards, and promotions affecting decisions concerning audience more than the client's specific need for the report. (SR)

Descriptors: Audience Awareness, Business Communication, Case Studies, Higher Education, Technical Writing, Writing Research, Writing Strategies

Publication Type: Journal Articles; Reports - Research

Education Level: N/A

Audience: N/A

Language: English

Sponsor: N/A

Authoring Institution: N/A

Grant or Contract Numbers: N/A

Author Affiliations: N/A

Note: Special Issue: Business Communication--Concepts and Contexts, Presents and Futures.