The Language of Letters: A History of Persuasive and Psychological Strategies in American Business Letters from 1905 through 1920.

Powell, Melissa L.

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Peer reviewed

ERIC Number: EJ424209

Record Type: Journal

Publication Date: 1991

Pages: N/A

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ISSN: ISSN-1050-6519

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The Language of Letters: A History of Persuasive and Psychological Strategies in American Business Letters from 1905 through 1920.

Powell, Melissa L.

Journal of Business and Technical Communication, v5 n1 p33-47 Jan 1991

Analyzes the recognition, development, and use of the power of persuasion in American sales letters from 1905-20, as well as two other business-writing traditions that developed during this period: the "you" viewpoint and the "five C's." (KEH)

Descriptors: Business Correspondence, Business English, Letters (Correspondence), Persuasive Discourse, Technical Writing, Writing Research

Publication Type: Journal Articles; Reports - Research; Historical Materials

Education Level: N/A

Audience: N/A

Language: English

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