As social media platforms continue to grow in popularity, there is an increasing need for science outreach teams to bring STEM content to the virtual landscape. Here, we highlight the use of short-form videos on our TikTok channel-@IvyLeagueScience-as a new way to approach science outreach. Through a combination of content production and data…

Guided by the 5E framework (Engage, Explore, Explain, Elaborate, Evaluate), a buffer solution courseware was designed using "Articulate Rise," a content authoring tool. It was deployed in a freshman general chemistry course in the April semesters of 2022 and 2023. The courseware was a supplementary resource to support instructor-created…

In an increasingly online world, multimedia content for instructional use in chemistry is abundant. It can be difficult to discern a good resource from a poor one, even if the chemistry content in the video is accurate (which it may not be). Sound chemistry content alone does not guarantee that the videos were made with best principles in mind…

YouTube is one of the most known and used social networks among students in the world, and undergraduate chemistry students are no exception. Undeniably, YouTube can offer several advantages for complementing university lessons in an asynchronous manner. There are many chemistry channels available on the internet; however, they are mainly too…

A free online social annotation platform, Perusall, was incorporated into a flipped organic chemistry course sequence. The platform provides an interactive chat enhanced with social media features that facilitates student engagement with each other as they watch videos in an asynchronous format. This technology transforms how students watch…

This article describes the educational and public engagement outcomes of an activity called the "ChemClout Challenge" that was implemented in a general chemistry course at UC Riverside. Students worked in groups to make chemistry-themed videos, posted them to social media platforms, then voted on their favorite videos. The majority of…

TikTok is a social media video-based phone application which enables creative and engaging videos to be shared on social media platforms worldwide. TikTok has been applied to create fun, exciting, and engaging 15-60 s long chemistry outreach educational videos, to encourage public dissemination of science with a systems thinking approach. With the…

The distance teaching of organic chemistry to first-year undergraduate students during lockdown represents a challenge for both students and teachers. To face this challenge, a method combining synchronous and asynchronous teaching was presented in this paper. The asynchronous part of the teaching was achieved through the broadcast of videos on…

This paper describes the construction and development of YouTestTube.com, a YouTube clone website to facilitate video-sharing, social networking, and reflections of chemistry laboratory classes for year one students within the School of Biomedical Sciences at Ulster University. The practice was first introduced in the 2008/09 academic year and has…