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Beier, Ernst G. – Journal of Clinical Psychology, 1994
Discusses use of reward and punishment as reinforcers, then considers when reward-punishment model does not seem to elicit predictable results. Discusses need to go beyond simple explanation of reward and punishment and to consider other, more subtle forms of motivation. Specifically addresses issues of identity and conformity. (NB)
Descriptors: Behavior Patterns, Models, Psychotherapy, Punishment