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Sebastian, Richard J.; And Others – Journal of Communication, 1978
Reports on a study relating viewing film violence and aggressive verbal behavior. The effects of two viewing experiences in a nonlaboratory setting demonstrate the generalizability of previous laboratory results. (JMF)
Descriptors: Aggression, Audiences, Behavior, Behavior Standards
Peer reviewed Peer reviewed
Kerin, Roger A. – Journal of Communication, 1979
Examines a study of how human models affect the impression conveyed by an advertisement, particularly the effect of a Black model's physical characteristics on product evaluations among Black and White females.Results show that the physical appearance of the model influenced impressions of product quality and suitability for personal use. (JMF)
Descriptors: Advertising, Behavioral Science Research, Blacks, Commercial Art
Peer reviewed Peer reviewed
Wober, Mallory – Journal of Communication, 1978
Reports on a survey of British television viewing. Results indicate that younger viewers are more likely to watch a higher proporation of programs containing violent material than older viewers. (JMF)
Descriptors: Age Groups, Audiences, Behavioral Science Research, Foreign Countries
Peer reviewed Peer reviewed
Cohen, Akiba A. – Journal of Communication, 1977
Examines illustrator-type gestures that are directly tied to speech in terms of their encoding and decoding functions, and suggests some variables bearing on these functions. (JMF)
Descriptors: Behavioral Science Research, Communication (Thought Transfer), Hypothesis Testing, Interaction
Peer reviewed Peer reviewed
Tan, Alexis S.; Tan, Gerdean – Journal of Communication, 1979
Describes a study testing the correlational relationship between television entertainment viewing and self-esteem among Blacks and Whites. Results indicate a relation between high television exposure and low self-esteem among Blacks, but not among Whites. (JMF)
Descriptors: Age, Behavioral Science Research, Blacks, Education
Peer reviewed Peer reviewed
Sparkes, Verone – Journal of Communication, 1977
Discusses a survey of Canadians and Americans who regularly view television from both countries concerning media habits, attitudes toward the United States and Canada, and perceptions of current issues. Results indicate that there is very little if any attitudinal difference or effect associated with watching the foreign television signals. (JMF)
Descriptors: Attitude Change, Attitudes, Behavioral Science Research, Current Events
Peer reviewed Peer reviewed
Herman, Ginette; Leyens, Jacques-Philippe – Journal of Communication, 1977
An analysis of the film viewing habits of Belgian television viewers reveals that movies with advisories regarding sex and violence are watched more than the movies without them. However, movies with qualifications tend to be judged less interesting than movies without qualifications. (JMF)
Descriptors: Behavior Theories, Behavioral Science Research, Films, Foreign Countries
Peer reviewed Peer reviewed
Ginsburg, Harvey J. – Journal of Communication, 1977
Presents a study demonstrating that aid-giving by children is predicated by nonverbal displays of submission emitted by the child under attack, and that although the children observing the episodes respond to the displays, the aggressor ignores them. (JMF)
Descriptors: Aggression, Altruism, Behavior Patterns, Behavior Theories
Peer reviewed Peer reviewed
Comstock, George; Cobbey, Robin E. – Journal of Communication, 1979
Discusses four propositions about television viewing by children of ethnic minorities. Presents several unaddressed issues and priorities for future research. (JMF)
Descriptors: Behavior Patterns, Behavioral Science Research, Children, Ethnic Status
Peer reviewed Peer reviewed
Tankard, James W., Jr.; And Others – Journal of Communication, 1977
Presents evidence that nonverbal cues by newscasters are interpreted by the viewer as a sign of bias. Using two cues, raised eyebrows and a smile, the study produced data that suggest that the audience is aware of this influence. (JMF)
Descriptors: Behavioral Science Research, Bias, Cues, Media Research
Peer reviewed Peer reviewed
And Others; Robbins, Owen – Journal of Communication, 1978
Describes a study comparing regulator behaviors and patterns of middle- and working-class speakers. Findings support the general view that patterns of regulators in conversation are different for groups that seem to differ in verbal communication contents, contexts, and patterns. (JMF)
Descriptors: Behavior, Behavioral Science Research, Communication Research, Group Dynamics
Peer reviewed Peer reviewed
O'Connell, Sheldon – Journal of Communication, 1977
Describes a study of the impact of the first year of television on an Eskimo community by comparing the residents' responses with those of inhabitants of a community without television. Responses indicate a social impact on specific attitudes, but an overall retention of basic Eskimo values. (JMF)
Descriptors: Behavior Patterns, Behavioral Science Research, Cultural Context, Cultural Isolation
Peer reviewed Peer reviewed
Granzberg, Gary; And Others – Journal of Communication, 1977
Discusses the impact of television on Cree Indians within the context of their culture. Traditional conceptions about communication cause the Cree to be susceptible to TV, take it literally, idolize the superhero characters, read special messages into it concerning behavior requirements, and to be concerned about its potential harm to children.…
Descriptors: Behavior Change, Behavior Patterns, Behavioral Science Research, Canada Natives
Peer reviewed Peer reviewed
Gerbner, George; And Others – Journal of Communication, 1978
Describes the most recent phase of the long-range research called "Cultural Indicators" which yields an annual television violence profile. This report stresses methodology, current findings on the distribution of power in the world of television drama, and some behavioral correlates of viewing. (JMF)
Descriptors: Behavior Patterns, Behavioral Science Research, Cultural Influences, Popular Culture
Peer reviewed Peer reviewed
Levine, Grace Ferrari – Journal of Communication, 1977
Presents a study examining current network television newscasts to determine the extent to which "helplessness" models are depicted. Concludes that there is little variation between the networks and that, in some ways, the rendering of the story rather than the event itself produces the "helplessness" model. (JMF)
Descriptors: Attitudes, Behavior Theories, Behavioral Science Research, Content Analysis
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