Five operational steps are proposed to PERT out" a communication research project; advantages of PERT in planning communication research are described. (Author)

Discusses a study designed to explore children's television viewing patterns and their perceptions of the media, and offers an evaluation of television's impact on the young child's lifestyle. (MH)

This paper considers what the author believes to be weaknesses in Donald Cushman's and Gordon Whiting's analysis of rules, which represent an important movement from monadic to dyadic concepts in explaining patterns of communication behavior. (Author/RK)

Offers evidence that exposure to television violence can increase childrens' tolerance of real-life aggression. (MH)

Assesses television's potential to influence both prosocial and antisocial behavior in children and cites supportive investigative studies. (MH)

Discusses new research which suggests a need for a model integrating all the various approaches to the study of nonverbal cues. (MH)

Describes a study testing the correlational relationship between television entertainment viewing and self-esteem among Blacks and Whites. Results indicate a relation between high television exposure and low self-esteem among Blacks, but not among Whites. (JMF)

Discusses a survey designed to assess the impact of publicity following the arrest of Patricia Hearst and concludes that pretrial publicity may not affect public opinion in a criminal case to the extent previously believed. (MH)

Discusses four propositions about television viewing by children of ethnic minorities. Presents several unaddressed issues and priorities for future research. (JMF)

Presents evidence that nonverbal cues by newscasters are interpreted by the viewer as a sign of bias. Using two cues, raised eyebrows and a smile, the study produced data that suggest that the audience is aware of this influence. (JMF)

Describes a study comparing regulator behaviors and patterns of middle- and working-class speakers. Findings support the general view that patterns of regulators in conversation are different for groups that seem to differ in verbal communication contents, contexts, and patterns. (JMF)

Investigates the short-term consequences of discrepant information between the commercial message and the parent's evaluation of the product advertised and concludes that all forms of counter-influence fail when a product is made to appear highly attractive. (MH)

Discusses the impact of television on Cree Indians within the context of their culture. Traditional conceptions about communication cause the Cree to be susceptible to TV, take it literally, idolize the superhero characters, read special messages into it concerning behavior requirements, and to be concerned about its potential harm to children.…

Describes a continuing research program concerned with what U.S. preschoolers look at on television and how often they watch and notes implications for the production of television material for young children. (MH)

Describes the most recent phase of the long-range research called "Cultural Indicators" which yields an annual television violence profile. This report stresses methodology, current findings on the distribution of power in the world of television drama, and some behavioral correlates of viewing. (JMF)