Descriptor
| Advertising | 1 |
| Advocacy | 1 |
| Business Responsibility | 1 |
| Classification | 1 |
| Freedom of Speech | 1 |
| News Media | 1 |
| Political Influences | 1 |
| Public Opinion | 1 |
| Public Relations | 1 |
| Tax Credits | 1 |
Source
| Journal of Communication | 1 |
Author
| Meadow, Robert G. | 1 |
Publication Type
| Journal Articles | 1 |
| Opinion Papers | 1 |
| Reference Materials -… | 1 |
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Peer reviewedMeadow, Robert G. – Journal of Communication, 1981
Develops a typology of corporate advocacy advertising and examines why corporations have begun to present their political perspective directly to mass audiences. Categorizes corporate advocacy ads as public interest, participation, patriotic, free enterprise, controversy, equal time, image, informative, advertorial, and recruitment. (PD)
Descriptors: Advertising, Advocacy, Business Responsibility, Classification
