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| Communication Research | 1 |
| Content Analysis | 1 |
| Higher Education | 1 |
| Humor | 1 |
| Persuasive Discourse | 1 |
| Sex Differences | 1 |
| Television Commercials | 1 |
| Television Viewing | 1 |
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| Journal of Communication | 1 |
Author
| Perry, Stephen D. | 1 |
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| Journal Articles | 1 |
| Reports - Research | 1 |
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Peer reviewedPerry, Stephen D.; And Others – Journal of Communication, 1997
Shows that an increased level of humor in commercials was beneficial to recall and purchase intention; increased humor in the television program was detrimental to recall of products advertised; and gender interacted with program humor levels, such that products were viewed less negatively by men when they were exposed to commercials in a more…
Descriptors: Communication Research, Content Analysis, Higher Education, Humor
