Descriptor
Source
| Journal of Communication | 3 |
Publication Type
| Journal Articles | 1 |
| Reports - Research | 1 |
Education Level
Audience
Location
Laws, Policies, & Programs
Assessments and Surveys
What Works Clearinghouse Rating
Peer reviewedBerger, Arthur Asa – Journal of Communication, 1976
Briefly discusses theories and techniques of humor. (MH)
Descriptors: Cognitive Processes, Content Analysis, Definitions, Humor
Peer reviewedZillmann, Dolf; Stocking, S. Holly – Journal of Communication, 1976
Investigates positive and negative perspectives of self-disparaging humor. (MH)
Descriptors: Behavioral Science Research, Content Analysis, Humor, Self Concept
Peer reviewedPerry, Stephen D.; And Others – Journal of Communication, 1997
Shows that an increased level of humor in commercials was beneficial to recall and purchase intention; increased humor in the television program was detrimental to recall of products advertised; and gender interacted with program humor levels, such that products were viewed less negatively by men when they were exposed to commercials in a more…
Descriptors: Communication Research, Content Analysis, Higher Education, Humor
