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Rous, Gerald L.; Lee, Dorothy E. – Journal of Communication, 1978
Discusses Rokeach's conceptualization of values and specifically examines Rokeach's model of political orientation based on the importance of Freedom and Equality. Contends that content analysis of four American political books using Rokeach's model underscores these two values as those most important for differentiating ideological positions. (MH)
Descriptors: Books, Content Analysis, Higher Education, Models

Smith, Robert Rutherford – Journal of Communication, 1979
Constructs a model of the narrative structure of television news items by categorizing types of events, story subjects, actors, acted upon, narratives, themes, and symbols for a week of network and local news broadcasts. (JMF)
Descriptors: Communication (Thought Transfer), Content Analysis, Models, News Media

Levine, Grace Ferrari – Journal of Communication, 1977
Presents a study examining current network television newscasts to determine the extent to which "helplessness" models are depicted. Concludes that there is little variation between the networks and that, in some ways, the rendering of the story rather than the event itself produces the "helplessness" model. (JMF)
Descriptors: Attitudes, Behavior Theories, Behavioral Science Research, Content Analysis

Strodthoff, Glenn G.; And Others – Journal of Communication, 1985
Analyzed 3,056 articles in four magazines ("Audubon,""Environment,""Time," and "Saturday Review" from 1959 to 1979) to determine their role in the diffusion of an ideology of social change (environmentalism) and its translation over time into substantive concerns. (PD)
Descriptors: Communications, Conservation (Environment), Content Analysis, Diffusion (Communication)