Descriptor
| Books | 1 |
| Content Analysis | 1 |
| Higher Education | 1 |
| Models | 1 |
| Political Attitudes | 1 |
| Political Influences | 1 |
| Political Issues | 1 |
| Values | 1 |
Source
| Journal of Communication | 1 |
Author
| Lee, Dorothy E. | 1 |
| Rous, Gerald L. | 1 |
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Peer reviewedRous, Gerald L.; Lee, Dorothy E. – Journal of Communication, 1978
Discusses Rokeach's conceptualization of values and specifically examines Rokeach's model of political orientation based on the importance of Freedom and Equality. Contends that content analysis of four American political books using Rokeach's model underscores these two values as those most important for differentiating ideological positions. (MH)
Descriptors: Books, Content Analysis, Higher Education, Models
