Responds to Robert Entman's call for the establishment of a paradigm of news framing research. Describes a research program which includes three paradigmatic outlooks, called cognitive, constructivist, and critical. Argues that the research program has benefited the communication discipline by encouraging researchers to use specific theories to…

Outlines the work of the Mass Observation research movement. Calls for evaluation of the significance of Mass Observation's collection methods and results. Argues it was one of the most ambitious popular culture studies in this century. (MS)