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Zillmann, Dolf; Stocking, S. Holly – Journal of Communication, 1976
Investigates positive and negative perspectives of self-disparaging humor. (MH)
Descriptors: Behavioral Science Research, Content Analysis, Humor, Self Concept
Peer reviewed Peer reviewed
McGhee, Paul E. – Journal of Communication, 1976
Recounts a study designed to determine the age at which sex differences first begin to appear and relates various aspects of children's behavior to the level of humor responsiveness. (MH)
Descriptors: Behavior Patterns, Behavioral Science Research, Children, Humor
Peer reviewed Peer reviewed
Leventhal, Howard; Cupchik, Gerald – Journal of Communication, 1976
Contends that sex differences in response to various types of humor reveal significant personality characteristics. (MH)
Descriptors: Behavioral Science Research, Cognitive Processes, Humor, Individual Characteristics
Peer reviewed Peer reviewed
Chapman, Antony J.; Gadfield, Nicholas J. – Journal of Communication, 1976
Discusses a study designed to demonstrate a relationship between sex-role attitudes and reactions to specific types of sexual humor. (MH)
Descriptors: Humor, Literature Reviews, Sex Differences, Sex Discrimination
Peer reviewed Peer reviewed
Cantor, Joanne R. – Journal of Communication, 1976
Examines the replication of a 1970 study and concludes that anti-female bias in humor is still present. (MH)
Descriptors: Behavioral Science Research, Humor, Literature Reviews, Sex (Characteristics)
Peer reviewed Peer reviewed
Perry, Stephen D.; And Others – Journal of Communication, 1997
Shows that an increased level of humor in commercials was beneficial to recall and purchase intention; increased humor in the television program was detrimental to recall of products advertised; and gender interacted with program humor levels, such that products were viewed less negatively by men when they were exposed to commercials in a more…
Descriptors: Communication Research, Content Analysis, Higher Education, Humor