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Stauffer, John; Frost, Richard – Journal of Communication, 1976
Studies the nature of contemporary male and female sexuality by examining male and female reaction to viewing nudity of the opposite sex in "Playgirl" and "Playboy" magazines. (MH)
Descriptors: Behavioral Science Research, Females, Males, Periodicals
Peer reviewed Peer reviewed
Wober, Mallory – Journal of Communication, 1978
Reports on a survey of British television viewing. Results indicate that younger viewers are more likely to watch a higher proporation of programs containing violent material than older viewers. (JMF)
Descriptors: Age Groups, Audiences, Behavioral Science Research, Foreign Countries
Peer reviewed Peer reviewed
Sparkes, Verone – Journal of Communication, 1977
Discusses a survey of Canadians and Americans who regularly view television from both countries concerning media habits, attitudes toward the United States and Canada, and perceptions of current issues. Results indicate that there is very little if any attitudinal difference or effect associated with watching the foreign television signals. (JMF)
Descriptors: Attitude Change, Attitudes, Behavioral Science Research, Current Events
Peer reviewed Peer reviewed
O'Connell, Sheldon – Journal of Communication, 1977
Describes a study of the impact of the first year of television on an Eskimo community by comparing the residents' responses with those of inhabitants of a community without television. Responses indicate a social impact on specific attitudes, but an overall retention of basic Eskimo values. (JMF)
Descriptors: Behavior Patterns, Behavioral Science Research, Cultural Context, Cultural Isolation