Peer reviewedERIC Number: EJ184694
Record Type: CIJE
Publication Date: 1978
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Update: Sex-Role Messages in TV Commercials
O'Donnell, William J.; O'Donnell, Karen J.
Journal of Communication, 28, 1, 156-8, W 78
Attempts to assess any significant change in the degree of sex-role stereotyping in television commercials in recent years. (MH)
Descriptors: Advertising, Mass Media, Sex Role, Sex Stereotypes, Television Commercials, Television Research
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