Program/Commercial Separators in Children's Television Programming.

McDowell, Cynthia N.; Palmer, Edward L.

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Peer reviewed

ERIC Number: EJ217492

Record Type: CIJE

Publication Date: 1979

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Program/Commercial Separators in Children's Television Programming.

McDowell, Cynthia N.; Palmer, Edward L.

Journal of Communication, v29 n3 p197-201 Sum 1979

Reports on three types of separation techniques used by networks to assist children in distinguishing between programs and commercials. Results indicate that children were unable to make effective program/commercial distinctions on the basis of any of the network separators. (PD)

Descriptors: Advertising, Childrens Television, Elementary School Students, Production Techniques, Television Commercials, Television Research, Television Viewing

Publication Type: Journal Articles; Reports - Research

Education Level: N/A

Audience: N/A

Language: English

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