Subtle Sex-Role Cues in Children's Commercials.

And Others; Welch, Renate L.

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Peer reviewed

ERIC Number: EJ217493

Record Type: CIJE

Publication Date: 1979

Pages: N/A

Abstractor: N/A

ISBN: N/A

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Subtle Sex-Role Cues in Children's Commercials.

And Others; Welch, Renate L.

Journal of Communication, v29 n3 p202-09 Sum 1979

Examines forms of communication used in commercials to convey social stereotypes. (Forms refer to production techniques such as level of action or movement, pacing, camera techniques, and auditory features.) (PD)

Descriptors: Advertising, Childrens Television, Females, Males, Production Techniques, Sex Stereotypes, Television Commercials, Television Research

Publication Type: Journal Articles; Reports - Research

Education Level: N/A

Audience: N/A

Language: English

Sponsor: N/A

Authoring Institution: N/A

Grant or Contract Numbers: N/A

Author Affiliations: N/A