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Peer reviewed Peer reviewed
ERIC Number: EJ231826
Record Type: CIJE
Publication Date: 1980
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: N/A
EISSN: N/A
Available Date: N/A
Qualitative Audience Research in Public Television.
Keegan, Carol A. V.
Journal of Communication, v30 n3 p164-72 Sum 1980
Discusses the capabilities of three qualitative television rating systems and possible application of resulting data by public television. (JMF)
Descriptors: Audiences, Programing (Broadcast), Public Television, Research Design, Research Needs, Television Research, Television Surveys, Television Viewing
Publication Type: Journal Articles; Reports - Descriptive
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A
Author Affiliations: N/A