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ERIC Number: EJ448428
Record Type: Journal
Publication Date: 1992
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: ISSN-0021-9916
EISSN: N/A
Available Date: N/A
Children's Television Advertising in the Multichannel Environment.
Kunkel, Dale; Gantz, Walter
Journal of Communication, v42 n3 p134-52 Sum 1992
Finds clear patterns of differences in nature and number of commercials during children's programs on three different types of television channels: broadcast networks, independent stations, and cable networks. Examines themes/appeals employed in commercials, disclosures/disclaimers used, and other content attributes. (SR)
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A
Author Affiliations: N/A