Analyzes 1977 issues of seven magazines to determine how frequently the elderly appear in advertisements featuring people and how they are portrayed. Indicates that they are underrepresented in advertisements in comparison to the general population and concludes that this implies their general devaluation as consumers. (JMF)

Reports an analysis of thirty-nine magazines which joined together to stimulate national debate on the Equal Rights Amendment and identifies those magazines which gave the most "pro" ERA coverage. (MH)

Examines Kadushin's earlier empirical efforts to determine the leading social critics and organizations of social criticism in America and investigates his theory through content analysis of leading journals of social criticism. (MH)

Discusses how magazines differ in the types of information they provide and the characteristics of the audience they reach. (JMF)

Studies the nature of contemporary male and female sexuality by examining male and female reaction to viewing nudity of the opposite sex in "Playgirl" and "Playboy" magazines. (MH)

Advertising featuring men appears to be moving gradually toward a decrease in sex-role stereotyping, although the progress is obviously slow. Of the 660 advertisements examined, only 13 were in the category showing men performing nonstereotypic roles capably or acknowledging that the sexes are fully equal. (PD)

Examines the sexual etiquette developed in advice columns in magazines popular among teenage girls. Suggests that teen magazines limit females' sociality and sexuality within narrowly defined heterosexual norms and practices. Finds that young women are encouraged to subordinate self for others, to be sex objects and teachers of interpersonal…

Suggests that advertising in "Ebony," a magazine oriented toward the black population, reflects a general trend towards increasing use of black models and black products. (MH)

Defines the consciousness scale as a measurement technique which divides media protrayals of women into five conceptually-derived categories that can be placed in ordinal relationships with one another. Suggests that such a scale may be useful as a tool for analyzing mass media content. (MH)

Presents results of a study of 300 magazine advertisements assessing the level at which the ads are objective and informative. Discusses how these ads are communications designed to influence consumer behavior to the extent that they correspond to the facts, are relevant, comprehensive, adequately supported, intelligible, and logical. (JMF)

Discusses the common practice within the media of relying on a few "science celebrities," rather than specialists conducting relevant research, for their scientific information. Cites the marijuana controversy as an example of this situation. (JMF)

Reports a survey of three top U.S. academic library holdings of the U.S. telecommunications periodical press. Shows a dramatic decrease in the proportion of telecommunications titles during a time when these publications were increasing in number and price. Suggests that the research library-centered information system is being bypassed. (SR)

Contributes to scholarship on technology and society by examining portrayals of the information highway in a wide range of magazine articles. Finds that a sense of powerlessness pervades these narratives, which portray the world as autonomous economic forces toward which individuals must adjust their actions. Argues that these narratives close off…