Background: Visual metaphors (VMs) have gained significant attention from cognitive linguists for their ability to help learners understand linguistic structure. However, few studies have explored how incorporating a VM-supported instructional design can help instructors elucidate the abstract concepts of the business model canvas (BMC) to enhance…

Arguing that a well designed graphical display can function as a memory store, this article suggests three principles for the design and use of computer graphics: parsimony, accessibility, and reflection. It is suggested that "progressive graphics" are particularly suited to computer implementation. (Author/MBR)