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Caudill, Barry D.; Marlatt, G. Alan – Journal of Consulting and Clinical Psychology, 1975
This study examines the effects of modeling influences upon social drinking behavior. Male college students classified as heavy social drinkers were assigned to one of six groups in a 3 x 2 factorial design. The results are discussed within a theoretical framework that emphasizes the social learning determinants of drinking behavior. (Author)
Descriptors: Alcoholic Beverages, Behavior Patterns, College Students, Drinking