Descriptor
| Age Differences | 1 |
| Behavior Patterns | 1 |
| Consumer Economics | 1 |
| Information Sources | 1 |
| Literature Reviews | 1 |
| Marketing | 1 |
| Older Adults | 1 |
| Purchasing | 1 |
Source
| Journal of Consumer Affairs | 1 |
Author
| Tongren, Hale N. | 1 |
Publication Type
| Information Analyses | 1 |
| Journal Articles | 1 |
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Peer reviewedTongren, Hale N. – Journal of Consumer Affairs, 1988
The behavior variables in 67 studies of marketing and consumer behavior were analyzed; significant variables relevant to satisfying the needs of older consumers were identified. Meta analysis revealed such factors as price consciousness, use of information sources, habituated shopping, and age-related concerns useful in predicting the consumer…
Descriptors: Age Differences, Behavior Patterns, Consumer Economics, Information Sources
