The ability to search memory for diverse contextual usages of words is proposed to play a role in creative idea generation. However, it is not yet known whether searching for more diverse contextual usages of words enhances the novelty of ideas during idea generation. In three experiments, participants were given a noun as a creativity prompt…

Scoring divergent-thinking response sets has always been challenging because such responses are not only open-ended in terms of number of ideas, but each idea may also be expressed by a varying number of concepts and, thus, by a varying number of words (elaboration). While many current studies have attempted to score the semantic distance in…