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Faure, Corinne – Journal of Creative Behavior, 2004
Although previous research indicates that nominal groups generally outperform interactive groups at brainstorming tasks, companies still favor group interaction because of its presumed benefits beyond the brainstorming task. This study assesses the effectiveness of both types of groups in two domains that follow idea generation: selection of ideas…
Descriptors: Brainstorming, Group Dynamics, Concept Formation, Creativity