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Portnoy, Barry – Journal of Drug Education, 1980
The program was developed incorporating factors of the Health Belief Model (HBM) and persuasive communication. Results demonstrated the overall effectiveness of the program. However, the program should be used on to determine the appropriateness of using the HBM as a theoretical base. (Author/BEF)
Descriptors: Alcohol Education, Behavior Modification, Behavior Patterns, College Students