Teaching statistics to undergraduate business students is an enduring challenge, often due to student apprehension and low understanding of relevance. The Data to Decision Project is an approach designed to address this challenge. At the onset of an introductory statistics course, fifty-two students received instruction on the Define, Collect,…

This article describes an interactive activity for the first week of an undergraduate Strategic Management (SM) or Business Policy and Strategy (BPS) course. This activity is designed to foster student engagement, which is critical to both the teaching of theory and the practice of strategy while reinforcing course learning objectives regarding…

Few empirical studies have demonstrated the positive consequences of integrating design thinking with project-based learning (PBL) for generating meaningful community impact. Our study fills this void by incorporating a new pedagogical approach--design thinking--into project-based learning (PBL) as an innovative way of structuring class…

This research presents an in-class activity and accompanying homework assignment designed to encourage students to engage in critical thought about managerial decisions made by a real-world company that appeared on the hit reality show "Shark Tank." This alternative approach to teaching cost-volume-profit (CVP) analysis helps students…

Firms often make marketing missteps that offend minority consumers. Such missteps are attributed to the lack of diversity within the marketing field. This paper presents a corporate engagement program that partners minority students with a national company as an innovative approach to this problem. Leveraging both passive and active learning,…

This paper investigates the influence of entrepreneurial education on the relationship between entrepreneurial intentions and its antecedents of low-income students. It verifies the effects of entrepreneurial education as a moderating variable in the connection between intention and its antecedents. Our findings provide a theoretical contribution…

This article describes a web-based application that can be used to help teach linear programming (LP) using an active learning approach in business courses such as management science and decision analysis. The software asks 42 integrated questions that guide students in creating product mix models and performing related analysis in Excel with…

Many educators utilize simulations to create active learning environments suitable for learning outcome achievement and soft skill development, which are critical for student success in the workforce. However, many educators focus primarily on affective benefits of simulations, such as engagement and motivation, rather than cognitive impacts, such…

Managers now emphasize the importance of soft interpersonal skills for success in business. The authors provide an active learning approach to collaboratively teach students basic soft skills that are needed in most careers. There are initial startup costs for the instructor, but this effort soon reaps extraordinary rewards for students. In the…

Student perceived engagement and student perceived learning are important concepts in today's higher education classroom environment. Examining engagement from the students' perspective is an important aspect to understand more about this multidimensional construct as a tool for active learning. A survey was administered to undergraduate business…

The increasingly evolving context in manufacturing and service industries calls for more active learning approaches to easily grasp new business strategies, such as customer-centric operations management. The authors report on case-based courses about a specific customer-centric strategy namely mass customization. The courses echo the Kolb model…

Students' perceptions of the learning process are important because they are stakeholders in their education. The authors measured student perceptions on active learning exercises that promote comfort with technology and oral communication skills. The findings noted that there was a significant difference in the mean of certain survey questions…

Client projects have long been recognized for their value as an experiential learning device and as a way to increase a wide range of skills, including critical thinking and problem solving. The extant literature, however, has not fully explored the relationship among student attitudes, learning outcomes, and project evaluations. Through…

This article will describe a process for increasing critical thinking and reflection in strategy courses bridging the gap from conventional textbooks between theory and application. It proposes new assistive tools for aiding decisions and provides a roadmap for applying the process using live cases, thereby avoiding the limitations of…

In this study, the authors propose a set of key elements that impact the success of an active learning implementation: content delivery, active learning methods, physical environment, technology enhancement, incentive alignment, and educator investment. Through a range of metrics the authors present preliminary evidence that students in courses…