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Direct linkFinch, David; Nadeau, John; O'Reilly, Norm – Journal of Education for Business, 2018
Scholars suggest that the dynamic nature of marketing has put both the marketing profession and marketing education at a crossroads. This study is an analysis of marketing programs by conceptual knowledge and metaskills. In a content analysis of course descriptions for 523 undergraduate marketing courses in Canada from 40 universities, the…
Descriptors: Undergraduate Students, Business Administration Education, Program Evaluation, Content Analysis
Sebastianelli, Rose – Journal of Education for Business, 2018
The basic business statistics course is ideal for incorporating multiple objectives related to program learning goals common at most business schools. Along with quantitative reasoning skills, activities are described that allow the measurement of student outcomes related to oral communication and ethics. Strategies include the hidden curriculum…
Descriptors: Educational Objectives, Business Administration Education, Statistics, Thinking Skills
Christensen, Anne L.; Judd, Andrew J.; Nichols, Nancy B. – Journal of Education for Business, 2011
The authors surveyed faculty at AACSB-accredited schools regarding the learning goals and measures for their accounting programs as well as course objectives for the introductory tax course. They found over 50% of respondents were still developing their learning goals and measures and only 18% of respondents had completed 2 or more rounds of…
Descriptors: Business Administration Education, Accounting, Undergraduate Study, College Programs
Yang, Samuel C. – Journal of Education for Business, 2012
This author investigated the present state of information systems (IS) master's programs in the United States. A total of 273 institutions were surveyed and 99 institutions were included in the final study population. The results show that 5 out of 8 master of science in information systems (MSIS) 2006 courses are required by less than 50% of…
Descriptors: Information Systems, Masters Programs, Core Curriculum, Curriculum Evaluation
