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| Journal of Education for… | 1 |
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| Anselmi, Kenneth | 1 |
| Frankel, Robert | 1 |
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Direct linkAnselmi, Kenneth; Frankel, Robert – Journal of Education for Business, 2004
In this article, the authors present the Extended Buying Center Game (EBCG), an experiential exercise that integrates marketing concepts and theory with a strong emphasis on industry skills and that does so in an adaptive course design format. The focus of the EBCG is on organizational buying behavior, buyer-seller interaction, and marketing…
Descriptors: Business Education, Experiential Learning, Active Learning, Interpersonal Competence
