The authors investigate whether frequent in class exams can improve the performance of students in hybrid global business courses. An experiment was conducted in three hybrid sections of a global business course exposing students to short in class exams. The expectation of a short exam forces students to watch the online lectures and study the…

In today's dynamic learning environment, educational delivery methods have become increasingly diverse. Using a unique opportunity to assess three types of course delivery--face-to-face, interactive television (iTV), and purely online delivery--the authors look at both initial knowledge acquisition and the retention of this knowledge. The results…

The author gives an overview of typical learning outcomes in business education and assessment instruments that help measure and test these outcomes. Using data from a recently accredited program the author investigated the determinants of performance on assessment exams to help identify and evaluate differences between homegrown and standardized…

The author uses data from two Principles of Microeconomics courses to examine differences in characteristics and performance of online versus face-to-face students. The analysis indicates that even in a traditional institution, the two delivery modes may be serving students with distinctly different backgrounds and characteristics. In terms of…

Approximately 600 undergraduates completed an introductory business statistics course in 2013 in one of two learning environments at Suffolk University, a mid-sized private university in Boston, Massachusetts. The comparison group completed the course in a traditional classroom-based environment, whereas the treatment group completed the course in…

Researchers can evaluate learning by using direct and indirect assessment. Although there are various ways to apply these approaches, two common techniques are pretests and posttests (direct assessment), in which students demonstrate mastery of topics or skills, and the use of knowledge surveys (indirect assessment). The present authors used these…

In this article, the author presents empirical results concerning the effectiveness of campus, online, and hybrid (i.e., a mix of campus and online) instruction in business education. The sample is derived from graduate students enrolled in economics, computer information systems, and finance courses at a regional university. The author…