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Direct linkFinch, David; Nadeau, John; O'Reilly, Norm – Journal of Education for Business, 2018
Scholars suggest that the dynamic nature of marketing has put both the marketing profession and marketing education at a crossroads. This study is an analysis of marketing programs by conceptual knowledge and metaskills. In a content analysis of course descriptions for 523 undergraduate marketing courses in Canada from 40 universities, the…
Descriptors: Undergraduate Students, Business Administration Education, Program Evaluation, Content Analysis
Christensen, Anne L.; Judd, Andrew J.; Nichols, Nancy B. – Journal of Education for Business, 2011
The authors surveyed faculty at AACSB-accredited schools regarding the learning goals and measures for their accounting programs as well as course objectives for the introductory tax course. They found over 50% of respondents were still developing their learning goals and measures and only 18% of respondents had completed 2 or more rounds of…
Descriptors: Business Administration Education, Accounting, Undergraduate Study, College Programs
Helms, Marilyn M.; Rutti, Raina M.; Hervani, Aref Agahei; LaBonte, Joanne; Sarkarat, Sy – Journal of Education for Business, 2015
As online learning proliferates, professors must adapt traditional projects for an asynchronous environment. Service learning is an effective teaching style fostering interactive learning through integration of classroom activities into communities. While prior studies have documented the appropriateness of service learning in online courses,…
Descriptors: Online Courses, Service Learning, Student Projects, Program Implementation
Deeter-Schmelz, Dawn Reneé – Journal of Education for Business, 2015
For instructors seeking ways to provide sales students with experiential learning projects designed to develop and enhance skills in an authentic environment, corporate-academic partnerships offer a viable option. The author describes a unique and innovative corporate-academic integrated project, including course content, role plays, and corporate…
Descriptors: Corporations, School Business Relationship, Role Playing, Course Content
Peer reviewedCunningham, Bobby; Omolayole, Olu – Journal of Education for Business, 1998
Presents a syllabus model for effective assessment of business programs that is useful in meeting accreditation standards. Discusses planning and implementation of program assessment. (SK)
Descriptors: Accreditation (Institutions), Business Administration Education, Course Descriptions, Course Evaluation
Fisher, Dorothy M.; Kiang, Melody; Fisher, Steven A. – Journal of Education for Business, 2007
Although numerous studies rank master of business administration (MBA) programs, prospective students' selection of the best MBA program is a formidable task. In this study, the authors used a linear-programming-based model called data envelopment analysis (DEA) to evaluate MBA programs. The DEA model connects costs to benefits to evaluate the…
Descriptors: Business Administration Education, Masters Programs, Program Evaluation, Outcomes of Education
Can School Oversight Adequately Assess Department Outcomes?: A Study of Marketing Curriculum Content
Barnett, Stephen T.; Dascher, Paul E.; Nicholson, Carolyn Y. – Journal of Education for Business, 2004
In this article, the authors examine the key factors that influence student choice of a business major and how business schools can help students make that choice more realistically. Investigating students at a regional university, the authors found that whereas those with better quantitative skills tended to major in accounting or finance, those…
Descriptors: Curriculum Evaluation, Business Education, College Outcomes Assessment, Mail Surveys
