Describes a survey of U.S. public television programers which identified 11 factors perceived as important in making programing decisions; however, it was found that about 70 percent of total variance was explained by five of the factors: audience measures, personal feedback, program strategy, station resources, and intuition. The questionnaire is…

Considers how definitions of teaching and learning have informed educational broadcasters' rationales for their work and how these are manifested in the textual strategies of specific programs. A theoretical framework for accounting for the ways educational television seeks to implicate its viewers in the learning process is then developed. (RP)

Outlines research into teenage viewing preferences which was undertaken prior to production of a television series for CITY-TV, Toronto. The series is designed to attract as large a teenage audience as possible, and to promote "socially responsible" attitudes. The resulting effects on instructional television programing design are…

Reports on programs in Western Australia where interactive educational television is being used in broadcast modes for distance education and open learning courses. Discusses the impact of the interactivity on the quality of the broadcast programs from an instructional perspective. (Author/AEF)

Describes an experiment in which 4 qualities of screen image from the same educational television program were presented to groups of school sixth-form students. Results show that picture quality is a significant influence on short-term recall. (Author/JJD)

Discusses the many facets of the role of television in developing countries and describes the unscripted television play, a technique being used in Kenya to inform, educate, and entertain the population. (LLS)

Reviews research into children's use of television and discusses two studies, one from the United States and one from West Germany, that focus on media in families. A study currently being completed is also described that examines the effect of cable television on children's and adolescents' media use in Austria. (LRW)

Examines results of surveys of secondary school students in Argentina, Taiwan, South Korea, China, and the United States regarding television use. Issues addressed include broadcasting schedules, amount of viewing, social and family contexts of viewing, relationships with parents, and parental attitudes. Cross-cultural patterns and implications…

Reactions of preschool children from urban and rural Quebec to several animated and other representational television characters were obtained. Visual elements consistently appealing are identified, and responses are reviewed for sex, cultural, and location differences. Application of results in the production of a televised antismoking promotion…

A research study into the effects of educational television on British secondary school pupils investigated the attitude changes and other effects resulting from follow-up activities such as discussions and essay writing. Results showed that follow-up activities stimulate pupils to become more open and tentative and less dogmatic. (EAO)

Describes characteristics of Japanese preschool children's television viewing and gives examples of the development of new television programs. Highlights include the influence of videocassette recorders (VCRs); parental involvement; television viewing at kindergartens and nursery schools; the viewing of Sesame Street in Japan; and the possibility…

Examines the differences between researchers and practitioners in the field of educational television, assesses the value of current research to television producers, and concludes that cooperation between researcher and practitioner is necessary for effective communication with the audience. (JJD)

Demonstrates the role that formative research played in the development of one repeated format within "Square One TV," an educational television series about mathematics. Illustrates the value of the "CTW Model"--the collaborative production of educational programs by the Children's Television Workshop. (AEF)

Examines the role of television in media education and investigates methodological and organizational principles adduced for the study of media during Mediamix, a weekly television program for 10- to 14-year olds shown on TV Malta. Results of an evaluation of the series, including surveys of viewers and teachers, are reported. (Contains 23…

Based on a review of international research, this paper discusses factors that influence the use and impact of educational television (ETV) in schools. Highlights include access to videorecorders; program series; support materials; relation of ETV to the curriculum; teacher and student attitudes toward ETV; cultural differences; and strategies for…