Mail Surveys of Professional Populations: The Effects of Monetary Gratuities on Return Rates.

Hopkins, Kenneth D.; And Others

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Peer reviewed

ERIC Number: EJ374420

Record Type: Journal

Publication Date: 1988

Pages: N/A

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Mail Surveys of Professional Populations: The Effects of Monetary Gratuities on Return Rates.

Hopkins, Kenneth D.; And Others

Journal of Experimental Education, v56 n4 p173-75 Sum 1988

A monetary gratuity's effect on the return rate (RR) of a mail survey was studied. Half of the surveys mailed to 507 librarians in Arizona included a 1.00 dollar gratuity. The RR was 80% among those receiving the gratuity and 59% among controls. A survey's RR and consequent validity may be improved by including a gratuity. (SLD)

Descriptors: Data Collection, Librarians, Mail Surveys, Motivation, Research Methodology, Surveys

Publication Type: Journal Articles; Reports - Research

Education Level: N/A

Audience: N/A

Language: English

Sponsor: N/A

Authoring Institution: N/A

Identifiers - Location: Arizona

Grant or Contract Numbers: N/A

Author Affiliations: N/A