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Direct linkMorewedge, Carey K.; Kassam, Karim S.; Hsee, Christopher K.; Caruso, Eugene M. – Journal of Experimental Psychology: General, 2009
When people are asked to assess or compare the value of experienced or hypothetical events, one of the most intriguing observations is their apparent insensitivity to event duration. The authors propose that duration insensitivity occurs when stimuli are evaluated in isolation because they typically lack comparison information. People should be…
Descriptors: Stimuli, Familiarity, Comparative Analysis, Decision Making
